About Brad

Hi. I'm Brad Cassiday, one of the founders of animalcareerist.com. I'm really excited to share my experiences and learn more about the business of animals. A little about me personally and professionally...


After a few years as a newspaper reporter, I found myself back in grad school, chasing an MBA and heading up the corporate ladder. After 10 years in the rat race, I decided to change my way of life and pursue a career that meant more than just a paycheck.

At about the same time, the Northwest School of Animal Massage was formed by two really bright women. It was a really intriguing concept and I started lending a hand in developing that business. Soon after, one of the partners sold her share of the school to me, and I spent the next 5 years helping NWSAM become a leader in the animal massage community. (There are so many people to thank during my time there, I wouldn't even know where to start!)


During my time at NWSAM, I taught a business development class and spoke with literally hundreds of students and thousands of prospective students. Each of them had a shared interest: a desire to work with animals. Nearly every day, I would go home at the end of the day and think about all of the great ideas that people have regarding animal businesses.


But for the most part, the only thing they lacked was information. How do I get started? How do I market myself? How to I set my prices? How do I get a business license?

So, with this blog, our goal is to begin to share this knowledge to anyone who cares to listen. Want to learn more? Stick around!


Also, I'm in the process of developing Chew Toy Media which will focus on helping animal businesses grow and thrive through cost-effective marketing and product development. Want to speak to me directly about your business idea? Visit me at Chew Toy Holdings, our business development incubator.