More market data

From the American Pet Product Manufacturers Association:

• Americans spent $38.5 billion on pet products and services, with spending expected to surpass $40 billion in 2007.
• 63% of American homes have pets.

From Entrepreneur Magazine, Sept 2007

The number of pet franchises rose 23% between 2005 and 2006 among the Entrepreneur Franchise 500, an index of the top franchise opportunities in the US.