All signs say ???

I spent the afternoon at Microsoft doing some user-interface testing in exchange for free software. I love the whole process of new product development, and it's a great way to see how the 800-lb gorillas start a business. Plus free pop. What a deal.

I live about 4 miles from the testing facility which is on the outskirts of Redmond. The drive home consists of 2-lane roads and the traffic is backed up in the afternoon when school lets out.

As I was putting along at 5mph, I noticed all of the horse farms in the area known as Gunshy Ridge. There were five farms in a 2-mile stretch. All had various forms of signage-- some signs were a little weather worn, while others were looked brand-new.

But not a single one had a web address on their sign. Not one.

More surprisingly, when I returned home, I checked to see if any of these farms even had websites. Four of the five farms did, in fact, have websites. But no one driving by would know it. There are likely 5000 cars a day traveling by these farms. 5000 customers. Every day. Going right on past.

The takeaway?

Whether you are at ground-zero of the tech world, or somewhere else altogether, if you have a website, tell people about it! Spend $100 at your local sign shop and reach those customers!