Monday, December 17, 2007

Bookstore is now open!

In the past decade, I've compiled a short list of books that I think are invaluable to anyone seeking to start a business in the animal world. These books cover a wide range of topics, and each covers a specific area of importance. None of them are heavy on jargon or buzzwords, but instead use plain language to get across their important points.

Which is the best? I'm not sure I could pick just one. "Rich Dad, Poor Dad" changed my life, so it has a special place in my heart. But "Not Just a Living" helps bridge the divide between working for someone else and creating your own business. "The Art of the Start" will give you the kick-in-the-pants to start that business within the first 20 pages. "How to Close Every Sale" was the book that actually made me feel good about sales. "Selling the Invisible" addresses the special issues related to selling services. "The E-myth" series tell you how to make a business sustainable. "What Clients Love" helps give your business the sizzle it needs in a rapidly maturing and competitive marketplace.

I've chosen all of them because they are timeless, easy-to-read, and affordable. Start with one (or two) and build your own library. You'll be glad you did.

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